Sustainable travel isn’t just a trend. It’s a way to experience the world responsibly, while protecting the places we love. At Jamie Wake Travel, we believe that your holiday should leave lasting memories – not lasting harm. From the food on your plate to the way you move from A to B, every choice makes a difference. That’s why sustainable travel is now more important than ever.

What Is Sustainable Travel?

Sustainable travel means making holiday choices that help protect the environment, respect local cultures, and support the communities you visit. It’s about being mindful. Whether you’re staying in a locally run hotel, avoiding single-use plastics, or choosing to travel outside peak season, you’re already playing your part.

This doesn’t mean giving up comfort or fun. It means enjoying authentic experiences in a more thoughtful way.

Why Sustainable Travel Is Everyone’s Business

You might wonder how one trip can make a difference. But when thousands of people make small changes, the impact is huge. Tourism accounts for around 8% of global carbon emissions. That includes flights, food, accommodation, and souvenirs. But it’s not just about carbon.

Unsustainable travel can lead to overcrowded attractions, polluted beaches, and the erosion of culture and tradition. Sustainable travel is how we protect what we came to see in the first place.

The Power of Choice

Every time you book a holiday, you make choices. Direct flights produce fewer emissions than connecting ones. Trains emit far less carbon than planes. Hotels that invest in local staff and green practices help their communities thrive.

Here are some easy switches you can make:

• Choose eco-certified hotels and resorts
• Pack a reusable water bottle and shopping bag
• Dine in local, independent restaurants
• Book tours run by residents, not global chains
• Say no to animal attractions that exploit wildlife

Not sure where to start? That’s where we come in.

How Jamie Wake Travel Supports Sustainable Travel

At Jamie Wake Travel, we tailor-make holidays that reflect your values. As a proud member of Protected Trust Services (PTS) and an ATOL-licensed agency, we combine peace of mind with personal service. Many of the hotels and suppliers we work with are making real efforts to reduce their environmental footprint.

We look for:

• Properties with renewable energy systems
• Tour operators who respect wildlife and cultural heritage
• Resorts that reduce waste and recycle responsibly
• Places that give back to their communities

Our network of over 200 trusted suppliers means we can match your holiday dreams with options that tread more lightly on the planet. Whether you’re seeking an off-grid island escape or a stylish city break, we can recommend places that do more than just impress.

Sustainable Travel Destinations That Inspire

Some destinations lead the way in sustainable travel. These places make it easy for you to make better choices – without sacrificing the joy of the journey.

Slovenia

Slovenia is often called Europe’s green gem. With over 60% of its land covered by forest, a strong farm-to-table food culture, and green-certified hotels throughout the country, it’s a perfect example of what sustainable travel looks like in action.

You can walk or cycle through the capital Ljubljana, enjoy clean rivers, and hike in pristine alpine landscapes. It’s small, beautiful, and committed to staying that way.

We have some great value offers on eco-friendly stays in Slovenia. Ask us what’s available.

Costa Rica

Known for its incredible biodiversity and focus on conservation, Costa Rica is a leader in eco-tourism. Over a quarter of the country is protected land, and many of the lodges use renewable energy and support local initiatives.

Whether you want to zipline through the rainforest or watch sea turtles nesting, your money supports both nature and community.

Ask us about our current holiday offers to Costa Rica.

Iceland

Iceland generates almost all its energy from renewable sources. Its dramatic landscapes, from glaciers to geysers, attract millions, but the country works hard to preserve them. Small group tours, locally owned guesthouses, and public geothermal pools are just the start.

If you’re looking for a short-haul trip with low impact and high wow-factor, Iceland could be your next adventure.

Speak to us about sustainable travel packages to Iceland.

Japan

From efficient public transport to centuries-old traditions of respect for nature, Japan quietly champions sustainable values. You can stay in a family-run ryokan, eat seasonal food, and explore regions by train with minimal emissions.

We can help you plan an unforgettable trip that combines responsible travel with incredible cultural experiences.

Ask us what sustainable travel options we can offer in Japan.

Mauritius

This Indian Ocean island is moving towards a greener future. Some resorts are cutting single-use plastics, conserving marine life, and empowering local communities through education and employment.

Choose a beachfront hotel that balances luxury with care for the environment.

We work with resorts in Mauritius offering exclusive perks and savings. Get in touch to find out more.

Travel Less, Stay Longer

Flying less often and staying longer is one of the most effective ways to reduce your carbon footprint. It also means a more immersive experience. You get to know a place better, build deeper connections, and relax without rushing.

Instead of two short trips, why not plan one extended break? We can help you make the most of every day.

Tips for Travelling Sustainably

You don’t need to overhaul your travel habits overnight. Start small, and you’ll be surprised how easy it becomes. Here are some ideas:

• Offset your flight emissions with verified schemes
• Travel outside of peak season to avoid overcrowding
• Choose local guides and avoid chain excursions
• Pack light – every kilo counts on a plane
• Respect local customs and dress codes
• Say no to products made from endangered species

It’s all about balance. Small changes add up.

The Jamie Wake Travel Promise

Booking through Jamie Wake Travel means more than just great service. It means protection you can trust. Every tailor-made holiday we create includes:

• Supplier Failure Insurance (SFI): Cover if one of our suppliers goes out of business before or during your trip.
• Scheduled Airline Failure Insurance (SAFI): Extra reassurance if your airline ceases trading.
• PTS Membership: Your money is held securely in a trust account until you travel.
• ATOL Protection: If your trip includes a flight, your money is protected under the ATOL scheme.

You get personal support before, during, and after your holiday. And you can feel good knowing that your booking supports our efforts to promote better travel choices.

Jamie Says

“As a travel consultant, I’ve seen first-hand the difference that sustainable choices make. It’s not about being perfect – it’s about being aware. From choosing greener flights to recommending eco-conscious hotels, we’re here to help you travel better, not just further.”

Travelling With Purpose

When you think back on your favourite holiday, what do you remember? The people you met? The moments you didn’t expect? Sustainable travel puts those experiences front and centre. It means travelling with purpose and making every step count.

And it doesn’t mean spending more. Many eco-friendly holidays are great value, especially when you travel off-season or stay longer.

Let’s Plan Your Next Sustainable Adventure

Ready to make your next holiday more meaningful? At Jamie Wake Travel, we believe that sustainable travel is about progress, not perfection. It’s about making choices that feel right for you – and for the world.

We’re here to tailor your perfect trip. Whether you’re dreaming of an eco-resort in Thailand, a slow rail journey through Europe, or a family villa in a green-certified resort, we can bring it to life.

Call us on 01495 400005 or use the holiday enquiry form on our website. You can also browse and book your own tailor-made getaway using our new online booking service, designed for holidays as unique as you are. Prefer a personal touch? We’re only a message away if you’d rather let us handle the planning for you.