Top Travel Trends 2026: The Essential Guide

November 29, 2025

Top Travel Trends 2026: The Essential Guide

Introduction: Your Guide to the Top Travel Trends of 2026


Travel is evolving faster than ever, and 2026 is shaping up to be one of the most exciting years yet. Whether you’re dreaming of a serene escape, a cultural deep-dive, a sustainable adventure or the latest tech-enhanced holiday, the Top Travel Trends for 2026 reveal a world filled with possibility. This year is all about meaningful experiences, conscious choices, and holidays that feel as unique as you are.


As travellers seek deeper connections with destinations, we’re seeing major shifts in where people go, how they plan and what they value most. From off-grid tranquility to high-design eco-retreats and soft adventure, these Top Travel Trends  aren’t just predictions — they’re already shaping the trips being booked right now.


According to emerging insights from the UN World Tourism Organization, travellers in 2026 are seeking deeper, more meaningful connections with the places they visit.


Let’s explore the trends set to define 2026 and how you can experience them with expert help from Jamie Wake Travel.

Trend 1 — The Rise of Regenerative Travel

Regenerative travel takes sustainability a step further by ensuring your trip not only avoids harm but actively improves the destination you visit. In 2026, travellers are choosing immersive stays that support local communities, restore ecosystems, and give back more than they take.


To explore how eco-conscious holidays are shaping modern tourism, our guide on how sustainable travel is changing the industry offers deeper insight into responsible travel choices


Why It’s Trending


  • Growing interest in planet-positive choices
  • Local economic support during and after travel
  • Travellers craving meaningful, purpose-driven experiences


Where to Experience It

Costa Rica
Costa Rica — A Regenerative Pioneer



Costa Rica continues to lead the world in eco-driven tourism. Beyond its lush rainforests and wildlife, the country offers hands-on conservation experiences, community-run lodges and rewilding initiatives you can take part in.

Recommended Hotel — Lapa Rios Lodge, Osa Peninsula


Perched amid a thriving private reserve, Lapa Rios is a Gold-level pioneer in regenerative hospitality. Expect guided forest restoration walks, community-focused activities and open-air bungalows overlooking pristine jungle canopy.

Lapa Rios Lodge, Osa Peninsula

Want more eco-luxury ideas for Costa Rica? Jamie Wake Travel can help you craft a regenerative holiday tailored to your values.

Bali
Bali — The Wellness & Conservation Duo


Bali’s shift towards eco-friendly design has made it a regenerative hotspot. Organic dining, permaculture farms and sustainable villas blend wellness with conservation in the most beautiful ways.

Recommended Hotel — Bambu Indah, Ubud


An eco-experience like no other, Bambu Indah combines bamboo architecture with zero-waste systems, natural swimming pools and gentle interaction with local culture.

Bambu Indah, Ubud

If Bali is calling, Jamie Wake Travel can match you with the perfect eco-centric retreat based on your travel style.

Trend 2 — Design-Led Boutique Escapes

Small, stylish, intimate hotels are booming in 2026. Travellers want hyper-personal service and stunning design that feels special — far from the postcard clichés.


Why It’s Trending


  • Rise in aesthetic-driven travel
  • Desire for quiet, curated luxury
  • Social-media influence without the overwhelm


Where to Experience It

Greece — Minimalist Island Chic
Greece — Minimalist Island Chic



The Greek Islands continue to evolve with boutique hotels built from local stone, crisp lines and soft tones that mirror the Aegean.

Recommended Hotel — NOŪS Santorini


A high-design escape where contemporary art meets Cycladic calm. Rooms boast sculptural details, private plunge pools and open-plan elegance.

NOŪS Santorini

Let Jamie Wake Travel help you uncover Greece’s most stylish boutique stays away from the crowds.

Tasmania — Emerging Cool-Climate Luxury
Tasmania — Emerging Cool-Climate Luxury



Tasmania is becoming one of 2026’s surprise design destinations, blending rugged landscapes with sleek architecture.

Recommended Hotel — Saffire Freycinet



This architectural marvel curves into the coastline, offering panoramic vistas, degustation dining and immersive wilderness experiences.

Saffire Freycinet

Curious about Australia’s hidden design scene? Jamie Wake Travel knows the chicest hotels to match your dream itinerary.

Trend 3 — Slow Travel & Rail Revival

One of the strongest Top Travel Trends for 2026 is the return of slow, scenic, soulful journeys. Rail travel is experiencing a renaissance, with comfort, cuisine and breathtaking vistas redefining what it means to travel.


Why It’s Trending


  • Lower emissions than flying
  • Romantic, cinematic ambience
  • Growing network of luxury sleeper options


Where to Experience It

Japan
Japan — The Art of Scenic Simplicity



Japan’s luxury train journeys bring craftsmanship, serenity and futuristic comfort into one unforgettable ride.

Recommended Journey — The Seven Stars in Kyushu



Expect artisanal cuisine, elegant interiors and an itinerary that celebrates Kyushu’s best landscapes and artisans.

The Seven Stars in Kyushu

If Japan has captured your imagination, our guide to snowboarding in Japan showcases even more ways to experience the country’s landscapes in winter.


Thinking about a scenic adventure? Jamie Wake Travel can build a rail-focused holiday that glides at your perfect pace.

Europe — Reimagining the Grand Tour
Europe — Reimagining the Grand Tour



New sleeper services are connecting cultural capitals with modern luxury.

Recommended Journey — The Midnight Express (Paris to Berlin)



Launching with premium cabins, lounge cars and curated dining, this route transforms an overnight transfer into a highlight of your trip.

The Midnight Express (Paris to Berlin)
Launching with premium cabins, lounge cars and curated dining, this route transforms an overnight transfer into a highlight of your trip.

If you love the romance of rail, Jamie Wake Travel can help you plan a seamless multi-city European itinerary.

Trend 4 — Digital Detox & Off-Grid Retreats

With screen fatigue at an all-time high, travellers in 2026 are escaping to places where silence, stars and sunsets replace notifications.


Why It’s Trending


  • Desire for mindfulness and mental reset
  • Increased demand for nature-first holidays
  • Growing interest in wellbeing travel


Where to Experience It

Finland
Finland — Lakes, Forests & Northern Calm



Finland’s wilderness cabins and sauna culture offer a deep sense of stillness.

Recommended Hotel — Octola Private Wilderness



Located in Lapland, this exclusive lodge offers foraging walks, snow-shoeing, private chefs and the northern lights — all without digital distractions.

Octola Private Wilderness

If Finland’s peaceful wilderness has inspired you, our guide to the most magical winter wonderland destinations offers even more snowy escapes worth exploring.


If you’re craving calm, let Jamie Wake Travel craft a rejuvenating off-grid escape for you.

Scotland — Highlands Hideaways
Scotland — Highlands Hideaways



Remote Scottish retreats deliver dramatic scenery, wildlife and soul-soothing solitude.

Recommended Hotel — The Fife Arms, Braemar



Filled with art, history and warm Scottish charm, this hideaway balances digital simplicity with luxurious, characterful design.

The Fife Arms, Braemar

Jamie Wake Travel can help you explore Scotland’s most peaceful retreats for a true digital reset.

Trend 5 — Culinary Pilgrimages & Local Produce Journeys

Food is becoming the main reason people travel. In 2026, culinary exploration — from farm tours to Michelin dining — is one of the Top Travel Trends shaping global trips.


Why It’s Trending


  • Social media’s love of food storytelling
  • Increased interest in culture through cuisine
  • Growth of farm-to-table experiences


Where to Experience It

Peru — Ancient Flavours, Modern Flair
Peru — Ancient Flavours, Modern Flair



Peru’s food scene blends Indigenous traditions with world-class dining.

Recommended Hotel — Inkaterra La Casona, Cusco



A charming colonial-era boutique hotel where local produce and heritage ingredients influence every menu.

Inkaterra La Casona, Cusco

Planning a Peruvian tasting adventure? Jamie Wake Travel will design a flavour-filled itinerary around your culinary passions.

Italy — The Eternal Home of Gastronomy

Italy — The Eternal Home of Gastronomy



From truffle hunts to vineyard tours, Italy continues to reign supreme.

Recommended Hotel — Borgo Egnazia, Puglia



This luxurious village-style retreat celebrates olive oil, fresh seafood, traditional recipes and slow Mediterranean life.

Borgo Egnazia, Puglia

If Italian food calls to your heart (and stomach!), Jamie Wake Travel has the inside knowledge to help craft your ideal culinary journey.

For travellers seeking big, meaningful experiences, our guide on how to build your travel bucket list offers even more inspiration for unforgettable journeys.


Jamie Says:

“Travel in 2026 is all about discovery, authenticity and experiences shaped around you. Whether you're dreaming of eco-luxury, scenic rail adventures or a peaceful escape, I'm here to help you plan a holiday that feels truly personal.”


Jamie looks at the Travel Trends in 2026

If immersive wildlife adventures appeal to you, our Safari Bucket List guide highlights extraordinary destinations for transformative travel.


Booking With Confidence


When you book through Jamie Wake Travel, you enjoy complete peace of mind:


  • ATOL protection for all flight-inclusive packages
  • Supplier Failure Insurance for additional reassurance
  • Trusted partners and vetted accommodations
  • Human support before, during and after your trip


Your holiday is protected from start to finish — so you can simply relax and enjoy the adventure.


Why Choose Jamie Wake Travel for Your 2026 Holiday?


Because your holiday should feel effortless, personalised and inspiring. With expert advice, hand-picked hotel knowledge and access to thousands of options through our easy search tool, we craft bespoke journeys that are just as unique as you are.


When you’re ready, contact us on 01495 400005 or via our online enquiry form — and let’s plan a holiday you’ll be excited to share.

Send an Enquiry

Frequently Asked Questions: Travel Trends in 2026

  • What are the Top Travel Trends for 2026?

    The Top Travel Trends include regenerative travel, boutique stays, rail journeys, detox retreats and culinary holidays.

  • Why are the Top Travel Trends shifting toward sustainability?

    Travellers want eco-friendly experiences that give back, which is a major part of the Top Travel Trends for 2026.

  • Are boutique hotels part of the Top Travel Trends?

    Yes — design-led boutique stays are among the Top Travel Trends shaping luxury travel.

  • Is slow travel included in the Top Travel Trends?

    Absolutely. Slow travel and rail journeys are key Top Travel Trends for 2026.

  • Which countries best match the Top Travel Trends?

    Greece, Costa Rica, Japan, Peru and Finland all reflect the strongest Top Travel Trends.

  • How can I follow the Top Travel Trends without overspending?

    Choose destinations with off-season value or emerging regions aligned with the Top Travel Trends.

  • Are wellness retreats part of the Top Travel Trends?

    Yes — wellness-focused escapes are among the fastest-growing Top Travel Trends worldwide.

  • Do the Top Travel Trends include adventure travel?

    Soft adventure — like guided hikes and nature stays — features heavily in the Top Travel Trends.

  • Which Top Travel Trends suit families?

    Eco-resorts, rail holidays and food-focused trips are family-friendly Top Travel Trends.

  • How can Jamie Wake Travel help me explore the Top Travel Trends?

    We tailor itineraries around the Top Travel Trends so you get a personalised, protected holiday.

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