Looking for ways to make your next getaway more sustainable?
Eco-friendly holidays are a growing trend, and for good reason. Travellers are becoming more mindful of their environmental impact and want their adventures to support communities, protect wildlife, and respect the planet. Choosing a green tour operator is one of the most effective ways to travel responsibly.
But with so many claiming to be "green," how do you know who's truly committed? Here's a guide to help you make informed choices so your next holiday can be as kind to the planet as it is memorable.
What Makes a Tour Operator Eco-Friendly?
Not all tour operators are created equal. Some genuinely prioritise sustainability, while others simply use buzzwords. A truly eco-friendly tour operator will:
- Limit carbon emissions by encouraging slow travel or offering carbon offset options
- Use local guides and suppliers to support community economies
- Avoid over-touristed sites and promote lesser-known gems
- Conserve natural environments and respect wildlife
- Follow ethical labour practices and fair wages
Look for evidence, not just claims. Certifications, transparent policies, and partnerships with conservation groups are good signs.
According to
global sustainability experts, prioritising resource efficiency is a vital part of responsible tourism.
Choosing well means you’re not just booking a holiday — you’re supporting a better way to travel.
Certifications That Matter
Many green tour operators proudly display sustainability certifications. But what do these labels actually mean?
Look for these key accreditations:
- Travelife Certified: Measures environmental, social, and economic impact.
- B Corp: Businesses verified for social and environmental performance.
- Green Globe: Focuses on sustainable tourism and corporate responsibility.
- Rainforest Alliance Certified: Best for nature-focused and wildlife tours.
These aren’t just fancy logos. Each one involves regular assessments and ongoing accountability. If you don’t see any certifications, ask the operator directly about their sustainability policies.
Understanding Greenwashing in Travel
Greenwashing happens when companies exaggerate or fake their eco credentials. It's more common than you think.
If you see vague phrases like "we care about the planet" without any backup, proceed with caution. Real eco-friendly holidays are backed by clear evidence: carbon offset schemes, conservation work, and transparent local engagement.
Warning signs of greenwashing:
- No third-party certification
- No published sustainability policy
- Promoting "nature tours" that involve animal cruelty
- Overuse of buzzwords like "eco," "sustainable," or "green" without substance
Trust your instincts. If it feels like a sales pitch rather than a genuine commitment, it probably is.
How to Research Responsible Tour Operators
Before you book, take a few minutes to do some research.
- Check reviews: Look for past travellers who mention the ethical or sustainable elements of the tour.
- Visit the company website: Are policies clearly outlined? Are they honest about challenges and improvements?
- Ask questions: A good operator won’t shy away from discussing their environmental approach.
- Request transparency: Ask how guides are trained, how local communities are involved, and how waste is managed.
You don’t have to be an expert. Just being curious goes a long way.
Where You Travel Matters
Your destination can influence your impact. Some places are already overwhelmed by tourism. Others benefit from the economic support.
Better choices include:
- National parks with conservation initiatives
- Community-run projects and homestays
- Undertouristed regions where tourism brings real value
Eco-friendly holidays in Costa Rica, Bhutan, and parts of Scotland, for example, often integrate environmental stewardship into every aspect of the experience.
Ask us about trips that leave a lighter footprint. We tailor your trip to match your values.
Staying Green While Travelling
Once you’ve chosen the right tour operator, you can still do your bit as a traveller.
- Bring a reusable water bottle
- Avoid single-use plastics
- Respect local customs and communities
- Stay in eco-certified accommodation
- Walk, bike, or take public transport where possible
Your behaviour matters just as much as your booking. Little choices make a big difference.
Eco-Friendly Holidays with a Personal Touch
At Jamie Wake Travel, we believe that sustainability should never mean compromise. We work closely with trusted suppliers who meet rigorous ethical and environmental standards.
As a proud member of Protected Trust Services and an ATOL licence holder, we offer more than expert travel planning — we offer peace of mind. All of our tailor-made eco-friendly holidays include Supplier Failure Insurance and Scheduled Airline Failure Insurance.
Whether you're dreaming of a rainforest retreat or a cycling tour in the Alps, we’ll build it around you — your interests, your pace, your values.
