Building a Snowman Around the World: Fun traditions

Few joys capture the magic of winter quite like shaping snow into a smiling snowman. Whether you’re five or fifty, that moment when your gloves sink into crisp white snow and your creation begins to take form feels timeless. Across the globe, the simple act of rolling snowballs and adding a carrot nose has evolved into something more — a celebration of culture, creativity, and connection.

If you’ve ever dreamed of turning your Snow Holidays into something extraordinary, join us as we travel across the world to discover how different countries build, decorate, and celebrate their snowmen — and the magical destinations where you can make your own winter masterpiece.

The Timeless Joy of Snow Holidays

There’s something irresistible about snow — it transforms landscapes into storybooks and invites everyone outdoors to play. For families, couples, and solo adventurers alike, Snow Holidays offer a unique escape from routine. Think horse-drawn sleigh rides, the crunch of fresh powder underfoot, twinkling lights reflected in frosty windows, and, of course, the universal language of snowmen.

From Finland to Japan, the simple snowman takes on new personalities. Some wear traditional hats; others hold lanterns, or even double as festival mascots. What unites them all is the joy of creation — the moment we stop worrying about perfection and simply play.

Around the World in a Flurry of Frost

Building a snowman may seem simple, but every country has its own way of adding a touch of magic. In some places, snowmen are whimsical decorations; in others, they’re part of time-honoured winter rituals.



In Switzerland, families often create a snow effigy called the Böögg to mark the end of winter — it’s later set ablaze in a symbolic farewell to the cold months. Meanwhile, in Germany, children compete to make the tallest Schneemann, decorating it with traditional broomsticks and hats.

Even places without heavy snow have found ways to join the fun. In Australia’s Snowy Mountains, visitors build “sandmen” out of beach sand during the festive season — a playful twist on the winter classic. The message is universal: creativity and joy know no climate.

These diverse takes on a classic tradition make Snow Holidays even more meaningful. Every snowman tells a story — of laughter, imagination, and the fleeting beauty of winter days that vanish with the sun.

Lapland, Finland: Home of the Arctic Snowman

There’s no place on Earth more magical for Snow Holidays than Lapland. This northern wonderland, blanketed in snow for much of the year, is a natural playground for snowman builders. Here, the snow is fine and powdery — perfect for sculpting.

In Lapland, the snowman is more than decoration — it’s part of the region’s folklore. Locals often craft snow families outside their homes to welcome guests, and during the Snowman World Winter Zone in Rovaniemi, visitors can skate, slide, and build giant snow figures under the northern lights. Imagine shaping your own snowman as ribbons of green and purple dance across the sky.

If your Snow Holiday dreams include reindeer rides and meeting Santa, our guide to Lapland holidays reveals the most magical family adventures in Finland’s snowy north.

Stay at: Arctic SnowHotel & Glass Igloos, Rovaniemi

Built entirely from ice and snow, this hotel offers a truly otherworldly stay. You can dine in a snow restaurant, sip from ice glasses, and then warm up in a glass igloo under the aurora. Families adore the snow playgrounds, while couples love the private outdoor hot tubs — the perfect balance of adventure and romance.

After sculpting your Arctic masterpiece, why not let Jamie Wake Travel craft your perfect Snow Holiday to Lapland? From igloo stays to reindeer safaris, we’ll design an itinerary that’s as unique as your snowman.

Hokkaido, Japan: Sculpting Perfection at the Snow Festival

In Japan, snowmen — or yukidaruma — are traditionally made with just two snowballs instead of three, representing the body and head. This minimalist design perfectly reflects Japan’s love of simplicity and balance.

Each February, the Sapporo Snow Festival turns Hokkaido into a winter art gallery, with incredible sculptures — from castles to cartoon characters — crafted entirely from snow and ice. Families can join smaller building contests, while couples can stroll hand-in-hand through softly falling snow, surrounded by glowing lanterns and food stalls serving steaming bowls of ramen.

Stay at: Mercure Hotel Sapporo

Perfectly located near Odori Park, where the main snow displays appear, this hotel offers modern comfort with a touch of Japanese style. Spacious family rooms, luxurious amenities, and easy access to festival venues make it ideal for anyone wanting to immerse in snow culture.



Ready to experience Japan’s serene take on snowman building? Jamie Wake Travel can arrange a tailored itinerary through Hokkaido’s winter highlights — from snow festivals to hot springs and powder-perfect skiing.

Banff, Canada: Snow Sculptures and Mountain Magic

Canada takes snow seriously — and nowhere showcases it better than Banff, nestled within the Rocky Mountains. In this postcard-perfect town, snowmen often turn into snow sculptures that celebrate nature and national pride.

Each January, the SnowDays Festival transforms Banff Avenue into a glittering outdoor gallery. Teams carve enormous figures — think polar bears, log cabins, and even life-size snow people — while children compete to build the tallest snowman. It’s pure joy, set against dramatic mountain peaks and the crisp scent of pine.

Stay at: Fairmont Banff Springs

Known as the “Castle in the Rockies,” this grand hotel combines luxury with adventure. With fireplaces crackling and panoramic views of snowy peaks, it’s an enchanting escape for couples and families alike. After a day in the snow, warm up in the spa or enjoy a fireside hot chocolate — Canadian-style.

Let Jamie Wake Travel plan your Canadian Snow Holiday, from skiing at Lake Louise to husky sledding across frozen lakes. We’ll help you discover the beauty that makes Banff a winter legend.

For travellers who love exploring beyond snowmen, discover the serenity of snowshoeing in the Canadian Rockies, where Banff and Jasper’s frozen trails offer awe-inspiring winter solitude.

Snowman Festivals Worth Travelling For

Beyond Banff and Sapporo, snowman festivals have become beloved global events.

In Harbin, China, the International Ice and Snow Sculpture Festival turns an entire city into a frozen wonderland each January. Towering snowmen share space with crystalline castles and glittering dragons carved from ice. It’s one of the world’s largest winter festivals — and a photographer’s dream.

In Vermont, USA, the “Snowflake Festival” celebrates community and creativity with snowman contests, sleigh rides, and steaming cups of cocoa served from horse-drawn wagons. Families travel from across the States to join in.

Even the UK gets in on the action. The Cairngorms National Park in Scotland often hosts informal snow-building weekends when the snow is deep — a chance for locals and visitors alike to get creative in one of Britain’s most breathtaking winter settings.



Each of these festivals celebrates what makes Snow Holidays special: the shared joy of playing in nature’s purest element.

Salzburg, Austria: Classical Winter Charm

Austria’s snowman traditions are rooted in Alpine folklore, where snowmen were once seen as guardians of good luck. Today, Austrians build them as joyful symbols of winter’s arrival — often dressed in scarves, hats, and even lederhosen for fun.

Salzburg, with its baroque architecture and musical heritage, is one of Europe’s most charming Snow Holiday destinations. Wander through Christmas markets where stalls sell carrot noses and coal eyes for snowmen, and sip hot glühwein as the bells of the cathedral echo through the snowy air.

Stay at: Hotel Sacher Salzburg

A symbol of luxury and history, this riverside hotel offers elegant rooms with views of the old town and the snowy Alps beyond. Families love the central location, while couples enjoy the romantic river walks and the hotel’s world-famous Sachertorte.

Whether you’re sculpting snow figures by the Salzach River or gliding through nearby ski resorts, Jamie Wake Travel can design a Snow Holiday filled with Austrian warmth and style.

Colorado, USA: Big Snow, Bigger Snowmen

In Colorado, the spirit of snowman building is as bold as the mountains. Every winter, towns across the state host playful competitions — from Vail to Breckenridge — to see who can build the largest snowman.

Locals take pride in creativity: you might find snowmen wearing cowboy hats or holding miniature skis. For a truly unique experience, visit Breckenridge’s International Snow Sculpture Championships, where professional artists carve elaborate snow displays that amaze every age group.

Stay at: The Lodge at Breckenridge

Perched high in the Rockies, this boutique lodge offers sweeping mountain views, rustic charm, and cozy fireplaces in every room. Families love the easy access to sledding hills, while couples relish starlit soaks in outdoor hot tubs.



For an unforgettable American Snow Holiday, Jamie Wake Travel can tailor your adventure — whether you crave luxury lodges, adrenaline-fueled slopes, or peaceful winter walks.

Jamie Says:

“Whether you’re shaping snow in Lapland, sipping cocoa in Austria, or laughing with your children in Banff, snowmen remind us that winter’s real magic is in the moments we share. A Snow Holiday isn’t just about the cold — it’s about connection, laughter, and memories that melt a little slower than snow.”



Jamie Wake: Founder of Jamie Wake Travel

Why Book Your Snow Holiday with Jamie Wake Travel

At Jamie Wake Travel, we believe every Snow Holiday should feel tailor-made. As a UK-based independent agency, we’re ATOL-protected and include Supplier Failure Insurance for your peace of mind. That means your booking — and your money — are safe, no matter what happens.

You’ll also benefit from personal, expert advice. From hand-picked hotels and magical excursions to arranging the little extras that make big memories, our team ensures your snow adventure is as unique as you are.

Prefer a family-friendly package with Santa visits and sleigh rides? Or perhaps a romantic retreat under the northern lights? Call us on 01495 400005 or use our easy enquiry form to start planning. You can also explore our website’s holiday search tool to build a bespoke itinerary that’s truly one of a kind.

Booking Protections You Can Trust

Booking with Jamie Wake Travel means you’re fully covered:

• ATOL Protected: Your holiday is financially secure.
• Supplier Failure Insurance: Extra reassurance at no extra cost.
• Independent & Personalised: No call centres — just real experts who care.

We take care of the details so you can take care of the snowmen.

Tips for the Perfect Snowman

Whether you’re in Lapland or your own back garden, these expert tips will help you create a snowman that lasts:

1. Choose the right snow: Slightly wet snow sticks best. Powdery snow is harder to mould — wait for a warmer afternoon if needed.
2. Build on a flat surface: This keeps your snowman stable as temperatures fluctuate.
3. Start with small snowballs: Roll each one in a spiral path to keep the shape round.
4. Pack tightly: Press snow firmly as you stack each layer to make it last longer.
5. Add local flair: Use what’s around you — pinecones, scarves, or even twigs for extra personality.
6. Preserve the magic: Take a photo before the sun comes out — every snowman is fleeting art!

Snowmen remind us that joy doesn’t have to be perfect — it just has to be shared.

Ready to Build Your Snowman Story?

Wherever snow falls, joy follows. From Japan’s minimalist snow people to Finland’s glowing snow villages, snowmen have become ambassadors of happiness. They remind us that, sometimes, the simplest traditions connect the whole world.

So, where will you build yours? Whether it’s an Arctic adventure or a cosy European getaway, Jamie Wake Travel will help make your Snow Holiday truly unforgettable.

Frequently Asked Questions: Snow Holidays