How to Plan a Magical Christmas Market Tour in Europe 

There’s something spellbinding about European Christmas Markets—the glow of fairy lights, the scent of mulled wine, and the joyful hum of carols drifting through medieval squares. Planning your own Christmas market tour isn’t just about ticking destinations off a list; it’s about stepping into a living postcard of festive wonder.

If you’re still choosing where to start your festive adventure, our guide to the best European Christmas markets highlights the most atmospheric destinations for 2025.

Whether you’re dreaming of a romantic getaway, a family escape, or a group adventure, this guide will help you design a seamless tour through the most magical European Christmas Markets, complete with expert tips, hotel recommendations, and the reassurance of booking through Jamie Wake Travel.

✨ Share this with someone who’d love a festive getaway!

So… which city will you visit first?

When to Visit the European Christmas Markets

Most European Christmas Markets open from late November to Christmas Eve, with some extending into early January. The best time to travel is usually from 25 November to 20 December, when the decorations sparkle brightest and festive spirits are high.

If you prefer smaller crowds, aim for the first week of December—temperatures are crisp but manageable, and hotels often have great early-season availability.

Pro Tip: Combine weekday visits with early evening strolls. You’ll capture the golden glow of twilight and avoid the busiest weekend rush.

The Magic Behind Europe’s Christmas Markets

Long before they became must-see winter attractions, European Christmas Markets were humble village gatherings celebrating Advent. The first recorded market appeared in Dresden in 1434, followed by Vienna and Strasbourg soon after. These early events offered locals a chance to buy handmade gifts, enjoy warm food, and prepare for Christmas together as a community.

Today’s markets still capture that same sense of belonging—just on a grander, more international scale. Visitors can still find artisans selling hand-carved nativity scenes, delicate glass baubles, and locally made candles, all echoing centuries-old craftsmanship.

Each region adds its own traditions: Germany’s spicy glühwein, Austria’s baked apples, France’s bredele biscuits, and the Czech Republic’s trdelník pastry. The sounds of choirs, the scent of cinnamon, and the glow of wooden chalets create a multisensory experience that connects every generation.

If you want to truly understand the heart of Europe in winter, step into its markets not as a shopper—but as a guest invited to share in centuries of warmth and celebration.

Jamie’s Tip: “Every market tells its own story. Look beyond the souvenirs—chat with stallholders, sample the local treats, and you’ll discover the true spirit of Christmas.”

For more on the fascinating history and official listings of Europe’s best Christmas markets, visit the European Best Destinations Christmas Market Guide.

How to Choose Your Route Through the European Christmas Markets

A great European Christmas market tour balances variety and logistics—choose destinations close enough to travel comfortably between, yet distinct in atmosphere.

Here’s a suggested route that combines tradition, elegance, and fairytale charm:

1. Strasbourg, France – “The Capital of Christmas”
2. Nuremberg, Germany – Classic Bavarian cheer
3. Vienna, Austria – Imperial grandeur meets festive warmth
4. Colmar, France – Picture-perfect Alsatian magic
5. Prague, Czech Republic – Gothic charm with a golden glow

You can also explore our detailed ultimate Christmas market tour for more inspiration on routes, hidden gems, and expert planning advice.

Let’s explore each one…

Strasbourg, France – The Capital of Christmas

Strasbourg’s Christkindelsmärik is the oldest in Europe, dating back to 1570. The entire city transforms into a wonderland of over 300 wooden chalets, glowing candles, and cathedral backdrops.

Wander the Grande Île—Strasbourg’s UNESCO World Heritage centre—and you’ll find every corner bursting with Alsatian treats: spiced bredele biscuits, vin chaud, and hand-carved ornaments.

Where to Stay: Hôtel Cour du Corbeau – MGallery

A 4-star gem blending 16th-century architecture with chic comfort, just steps from the Cathedral and the market stalls. Guests love its timbered charm, courtyard breakfasts, and elegant rooms.

⭐ Why stay here: Perfect blend of history and warmth, ideal for couples or small groups.

Thinking about Strasbourg? Discover even more festive breaks and tailor-made offers through Jamie Wake Travel—we’ll help you build the perfect itinerary.

Nuremberg, Germany – Tradition at Its Finest

The Christkindlesmarkt in Nuremberg is the blueprint for all European Christmas Markets—a medieval market filled with roasted almonds, gingerbread hearts, and hand-crafted toys.

Every evening, the city glows under a canopy of golden lights while the Christkind angel opens festivities from the Church of Our Lady’s balcony.

Where to Stay: Hotel Drei Raben

This stylish boutique hotel offers themed rooms inspired by Nuremberg legends, just minutes from the Hauptmarkt. Guests rave about the cosy atmosphere and generous breakfast.

⭐ Why stay here: Central location, intimate feel, and a storytelling twist make it an unforgettable choice.

Ready for a taste of Bavarian Christmas? Jamie Wake Travel can craft a bespoke tour linking Nuremberg with nearby gems like Munich or Regensburg.

Vienna, Austria – Imperial Elegance in Festive Form

ew cities do Christmas quite like Vienna. With over 20 markets spread across the capital, from the grand Rathausplatz Christmas Dream to the romantic Spittelberg market, there’s magic around every corner.

Vienna’s combination of Baroque palaces, horse-drawn carriages, and classical music gives the festive season an elegant rhythm.

Where to Stay: Hotel Sacher Wien

This legendary 5-star hotel opposite the State Opera offers timeless luxury and warm hospitality. Think chandeliers, plush velvet, and of course, the famous Sacher-Torte.

⭐ Why stay here: A Viennese institution for those who want to treat themselves to a truly grand festive stay.

From carriage rides to candlelit concerts, Jamie Wake Travel can help you plan a Vienna Christmas escape that feels straight from a storybook.

Don't forget: You can plan and book your European Christmas Market Trip right here on the website.  Simply use the search functions at the top of each page.

Colmar, France – A Fairytale Alsatian Gem

If Strasbourg is majestic, Colmar is pure magic. The Colmar Christmas Market weaves through cobblestoned lanes lined with half-timbered houses and canal reflections.

Five themed markets light up the old town, offering local wines, artisan gifts, and the prettiest decorations in Alsace.

Where to Stay: La Maison des Têtes

A 5-star Relais & Châteaux property with centuries of history, elegant design, and a Michelin-starred restaurant on site.

⭐ Why stay here: It captures Colmar’s unique mix of tradition, luxury, and culinary excellence.

Can you picture yourself sipping vin chaud under twinkling lights? Jamie Wake Travel can pair Colmar with Strasbourg for a twin-centre French Christmas dream.

Prague, Czech Republic – Gothic Charm with Golden Light

Prague’s Old Town Square becomes a festive fairyland each December, crowned by a massive Christmas tree sourced from the Czech mountains.

You’ll find markets in Wenceslas Square and near Prague Castle too, all glowing with traditional handicrafts, trdelník pastries, and folk music.

Where to Stay: Hotel BoHo Prague

A member of Small Luxury Hotels of the World, Hotel BoHo offers contemporary design, peaceful rooms, and an unbeatable location near the Old Town.

⭐ Why stay here: Combines modern calm with easy access to all major markets.

Dreaming of a Prague Christmas? Jamie Wake Travel can plan your journey by train from Vienna or flight from London, complete with expert local recommendations.

Planning Your Christmas Market Itinerary

To make the most of your European Christmas Markets adventure, follow these steps:

1. Choose your travel style: Rail tours are a scenic favourite, linking cities like Strasbourg, Nuremberg, and Vienna. Short flights are ideal for wider routes.
2. Book early: Hotels in major markets sell out fast—especially weekends in December.
3. Pack layers: European winters vary, but a warm coat, waterproof shoes, gloves, and a reusable cup for mulled wine are essentials.
4. Set a festive budget: Factor in gifts, market food, and excursions. Many stalls accept card payments, but cash is handy for small items.
5. Add cultural extras: Many cities host Advent concerts, ice rinks, and light shows alongside their markets.

How to Travel Between Europe’s Christmas Markets

One of the best parts of exploring European Christmas Markets is how easy it is to travel between them. Europe’s transport network makes multi-city festive adventures seamless, scenic, and surprisingly affordable.

By Train:
Rail is the most atmospheric way to travel. Picture yourself gliding through snow-dusted countryside between Strasbourg and Nuremberg or sipping coffee as you arrive in Vienna’s grand Hauptbahnhof. Jamie Wake Travel can reserve tickets, coordinate timetables, and even arrange first-class upgrades for extra comfort.

By Air:
For longer hops—say between the UK and Prague or Vienna—short direct flights are efficient and often budget-friendly when booked early.

By Coach or Car:
Coaches are ideal for small groups wanting flexibility, while self-drive options suit couples keen on a leisurely, scenic route. Many Christmas markets have park-and-ride facilities to keep old towns pedestrian-friendly.

Eco-Friendly Options:
If you prefer a sustainable touch, look for European rail passes or hybrid vehicles for multi-country travel. Many cities also offer e-bike or tram passes for local exploring.

With careful planning, you can combine up to five or six European Christmas Markets in one magical itinerary—each only a few hours apart but completely different in charm.

Jamie’s Tip: “Don’t rush between cities. Each market has its rhythm—linger a little longer, and you’ll uncover moments that make the trip unforgettable.”

You Don’t Have to See Them All – One Market Can Be Just as Magical

While it’s tempting to plan a grand tour of European Christmas Markets, remember—you don’t need to visit them all to feel the magic. Even one beautifully chosen destination can deliver everything you dream of: twinkling lights, festive music, delicious food, and the joy of discovering a city transformed for the season.

If time is short or you’d prefer a relaxed pace, pick one market city and let yourself fully immerse in its festive rhythm. Spend mornings exploring cobbled streets dusted with snow, afternoons sampling regional treats, and evenings watching the market glow under fairy lights.

Cities like Strasbourg, Vienna, and Prague each have enough seasonal charm to fill an entire weekend—or even a week—with heartwarming experiences. From live choirs to artisan craft workshops and candlelit dinners, there’s no shortage of festive spirit.

Jamie’s Tip: “It’s not about how many markets you see—it’s about how deeply you enjoy them. A single market can give you the same sparkle and warmth as an entire tour if you slow down and savour it.”

At Jamie Wake Travel, we love helping travellers design holidays that fit perfectly into their schedule.

Whether that’s a long weekend in Vienna’s Old Town or a five-day escape to Alsace’s twin gems, Strasbourg and Colmar, we’ll build your itinerary around your pace and passions.

So, if a multi-city route feels overwhelming, don’t worry—your magical Christmas adventure could be just one destination away.

What to Pack for the Perfect Christmas Market Trip

• Warm layers: Thermal tops, scarves, and a hat.
• Portable charger: You’ll be snapping photos constantly!
• Reusable tote: For all those handmade gifts.
• Travel insurance details: Keep them handy (Jamie Wake Travel covers this).

The Best Christmas Market Foods and Souvenirs

One of the greatest joys of European Christmas Markets is discovering flavours and crafts that capture the essence of each country.

Must-Try Treats:

• Germany: Bratwurst, roasted almonds, and Nürnberger Lebkuchen (gingerbread).
• Austria: Apple strudel, kaiserschmarrn (shredded pancakes), and creamy hot chocolate.
• France: Mulled Alsatian wine, pretzels, and raclette melted over potatoes.
• Czech Republic: Trdelník pastries coated in sugar and walnuts, often filled with warm chocolate.

Pair any of these with a steaming cup of glühwein or, for a non-alcoholic option, spiced apple punch.

Souvenir Ideas:

Each region’s markets showcase unique keepsakes—hand-painted baubles in Vienna, carved wooden toys in Nuremberg, scented candles in Strasbourg, and intricate lace ornaments in Prague. Many artisans craft their goods exclusively for the Christmas season, making every piece one-of-a-kind.

Buying directly from stallholders not only supports local craftsmanship but also gives your souvenirs an authentic story to tell once you’re home.

Jamie’s Tip: “Bring a small, sturdy bag for your finds—trust me, you’ll need it. The joy is in collecting treasures that remind you of where you’ve been.”

Booking with Confidence – Your Travel Protections

When you book through Jamie Wake Travel, every detail of your festive escape is protected.

We’re a UK-based independent travel agency offering:

• ATOL protection – your holiday and money are safeguarded.
• Supplier Failure Insurance – covering every element of your booking.
• Trusted partners – we work only with vetted hotels, airlines, and tour providers.

That means your European Christmas Market adventure is secure from the moment you enquire to the moment you return home, full of memories and perhaps a suitcase full of ornaments.

Jamie Says:

“Christmas markets are where travel and tradition meet magic. Whether you’re wandering through Strasbourg’s fairy lights or sipping mulled wine in Vienna, it’s about creating stories that sparkle long after the season ends.”

Why Book with Jamie Wake Travel

With Jamie Wake Travel, you’re not just booking a trip—you’re crafting an experience. Our team understands the rhythm of European Christmas Markets and how to combine them into seamless itineraries tailored to your budget and pace.

We’ll handle:

• Flights, transfers, and accommodation.
• Market tours and optional excursions.
• Exclusive access to our curated festive packages.

Need help planning? Call 01495 400005 or use our online enquiry form. You can also explore our holiday search tool to design a festive trip as unique as you are.

Frequently Asked Questions: European Christmas Markets