When we launched Jamie Wake Travel, we made a clear choice: to focus on personalised, human travel planning, not to follow the crowd with an impersonal online booking site. We even wrote a
blog post earlier this year explaining exactly why we didn’t offer it. So what’s changed?
Actually—nothing about our values.
What has changed is how we can now offer online booking without losing what makes Jamie Wake Travel different. And that’s why we’re proud to say we now offer secure online booking through our website, giving you more choice, flexibility, and convenience—while still keeping our signature personal touch at the heart of everything we do.
We Still Believe in Personal Travel
Let’s be clear: we’re still the same Jamie Wake Travel. We haven’t replaced our personal service with an algorithm or call centre. Every trip we plan is still as individual as the person taking it. But we also know that sometimes, you just want to browse your options in your own time—perhaps after the kids are in bed or while you’re curled up with a cuppa on the sofa.
Now, with our new online booking platform, you can do just that. You’ll find a curated selection of holidays from our handpicked trusted suppliers as well as tour operators such as TUI, and Jet2holidays —all available to book instantly online. These holidays are ATOL protected, PTS membership, and the same financial protections we’ve always offered.
Why Now?
It’s not often you see a small independent travel company offering live, bookable holidays on their website.
And we didn’t rush into it. We wanted to wait until we could do it right. That meant finding the right technology, the right partners, and making sure everything still aligned with the quality and protection you expect from us.
After all, this isn’t just about “adding a feature”—it’s about creating a new way to start your holiday journey that feels just as trustworthy, secure, and personal as speaking to us directly.
What You Can Expect
Our new online booking section allows you to:
- Browse and book 24/7 – no need to wait for opening hours.
- Create your own bespoke holidays using our handpicked suppliers with up-to-date pricing.
- Check availability in real time, including flights, hotels, baggage, and transfers.
- Pay securely online, with deposits or full balance, depending on the supplier.
- Receive the same protection you get with every Jamie Wake Travel booking: ATOL protection, PTS trust account security, Supplier Failure Insurance (SFI) and Scheduled Airline Failure Insurance (SAFI).
- Still talk to us, any time. If you want help, advice, or a tailor-made experience, we’re here.
But What About Tailor-Made Holidays?
Great question—and this is important.
Not everything we do can be booked online. Our tailor-made holidays, cruise packages, group travel, and once-in-a-lifetime getaways still require that personal touch. That’s where we shine: understanding what makes you tick and crafting a holiday just for you.
So if you don’t find what you’re looking for online—or if you simply want that human guidance—just reach out. We’ll be happy to build something bespoke that meets your exact needs.
Giving You More Choice, Not Less
Adding online booking doesn’t replace our personal service—it enhances it. It gives you more ways to plan and book your perfect holiday, whether that’s a last-minute beach escape, a family half-term adventure, or a luxury honeymoon. It means you can:
- Book directly online,
- Send us a message to tweak a package,
- Or request something completely tailor-made.
You’re still in control—and now, you have even more ways to start your journey with us.
Jamie Says...
"Our heart has always been in personalised travel—but we also know how important convenience and choice are. Adding online booking doesn’t take away what makes us special. It just gives you another way to travel with us, on your terms."
– Jamie Wake
So… Should I Book Online or Speak to You First?
The answer is: whatever works best for you.
Some people love to chat through ideas and explore options—that’s what we’re here for. Others already know what they want and prefer to book there and then. And now, both are possible.
We’ve worked hard to ensure our online holidays are high-quality, reliable, and fully protected. If you find one that works for you—brilliant, book it! If you want to talk it through first, just give us a call, or drop us a message. We’re still here, as always.
In Summary: The Best of Both Worlds
At Jamie Wake Travel, we’ve never believed in “one size fits all”. That’s why we’ve added online booking—so we can serve more of you, in more ways, without compromising on our values.
This isn’t about becoming a faceless travel site. It’s about giving you the freedom to book how and when you like—while still knowing there’s a real person behind the scenes who genuinely cares about your holiday.
That’s the Jamie Wake Travel way.
