Skiing in the Alps: A Complete Guide

The magic of the mountains

There’s something timeless about Ski Holidays in the Alps. For generations, UK travellers have been drawn to the crisp mountain air, the crunch of fresh powder beneath their skis, and the glow of log fires after a day on the slopes. Whether it’s your first adventure or your fifteenth, the Alps offer something for everyone — from thrilling descents and cosy chalets to world-class dining and spa indulgence.

In this complete guide, we’ll explore the best resorts across France, Switzerland, Austria, and Italy, offering inspiration, practical advice, and insider insight from Jamie Wake Travel to help you plan your perfect Alpine escape.

Why the Alps are the ultimate ski destination

The Alps span eight countries, but the main playgrounds for British skiers are France, Switzerland, Austria, and Italy. Together, they offer more than 1,200 resorts and the most extensive network of interconnected slopes on earth. You’ll find everything from beginner-friendly blues to legendary off-piste terrain.

But what really sets the Alps apart is variety. One week you could be sipping vin chaud in a chic French resort; the next, tucking into fondue by a Swiss lake or après-skiing in a lively Austrian bar.

And thanks to direct flights from most UK airports to Geneva, Innsbruck, Salzburg, Turin, and Lyon — your winter wonderland is often just a few hours away.

Planning Your Ski Holidays in the Alps

Before you set foot on the slopes, a little preparation can make your trip smoother and far more enjoyable. Decide early whether you prefer a ski-in/ski-out chalet, a luxury spa hotel, or a family-friendly apartment close to the nursery slopes.

Timing matters: December to mid-January offers quieter pistes and magical festive charm, while late February through March brings longer days and softer snow. Easter skiing is increasingly popular in high-altitude resorts like Tignes or Zermatt, where snow lasts well into spring.

Travel logistics are simple — direct flights from London, Birmingham, Manchester, and Bristol reach the Alps in under two hours. Transfers range from private cars to scenic rail journeys like the Mont Blanc Express.

For those who prefer flexibility, self-drive ski holidays can be cost-effective, particularly for families carrying their own gear. Jamie Wake Travel can advise on routes, tolls, and overnight stops en route to the Alps.

Choosing the Right Ski Resort for You

The Alps are vast, and each region has a distinct personality:

• France – Big, purpose-built ski areas with guaranteed snow and modern lift systems.
• Switzerland – Polished, picture-perfect villages with world-class service.
• Austria – Warm hospitality, authentic charm, and lively après-ski.
• Italy – Great value, sunshine, and exceptional food.

Ask yourself: are you looking for family fun, challenging terrain, or a romantic winter escape? Jamie Wake Travel’s experts match your preferences to the ideal resort — saving you hours of research.

Packing and Preparation Tips

The right kit can make or break a ski holiday. Layering is key: thermal base layers, breathable mid-layers, and a waterproof outer shell. Don’t forget essentials like:

• SPF 30+ sun cream and lip balm
• UV-rated goggles or sunglasses
• Compact backpack for water, snacks, and an extra layer
• Plug adapters and travel insurance documents

Jamie Wake Travel partners with trusted suppliers who can arrange ski equipment hire in advance — meaning you can travel light and hit the slopes faster.

France: Chic slopes and world-class skiing

France remains the most popular destination for Ski Holidays in the Alps, and it’s easy to see why. The French Alps offer some of the world’s best skiing, with high-altitude snow, stylish resorts, and huge ski domains like Les Trois Vallées and Paradiski.

Courchevel – luxury and elegance

Courchevel is the French Alps at their most glamorous. Part of Les Trois Vallées, it offers 600km of pistes and an air of sophistication that attracts royals and celebrities. But beyond the luxury, you’ll find perfectly groomed slopes and ski schools that make it ideal for families too.

Where to stay:

• Hotel Annapurna Courchevel 1850 – Ski-in, ski-out luxury with panoramic views, gourmet dining, and a serene spa.
• Les Peupliers Hotel, Courchevel 1300 – Cosy, authentic charm and friendly service for a more affordable stay.

Explore more luxury and family ski offers with Jamie Wake Travel and let our experts tailor your perfect Courchevel experience.

Chamonix – the birthplace of adventure skiing

At the foot of Mont Blanc, Chamonix is legendary. Known for its dramatic scenery and serious skiing, it’s perfect for confident skiers and adventurous spirits. Yet the town itself is full of charm, with cafés, boutiques, and a vibrant après-ski scene.

Where to stay:

• Hotel Mont-Blanc, Chamonix – A historic five-star retreat combining modern luxury with Belle Époque elegance.
• Hôtel de l’Arve – Affordable, comfortable, and steps from the heart of town.

Ready for adventure? Jamie Wake Travel can arrange guided off-piste tours or relaxed spa escapes in Chamonix tailored to you.

Switzerland: Scenic luxury and timeless charm

Switzerland brings a touch of refinement to Ski Holidays in the Alps. Think efficient lifts, charming villages, and postcard-perfect views. It’s also home to Europe’s best mountain railways and après-ski fondue experiences.

Zermatt – iconic peaks and pure style

Few resorts can rival Zermatt, framed by the majestic Matterhorn. The village is car-free, the skiing extensive, and the restaurants exceptional. You can even ski over the border into Italy’s Cervinia.

Where to stay:

• The Omnia – A design-led five-star hotel perched above Zermatt with an exceptional spa and Michelin-starred dining.
• Hotel Daniela – A boutique, family-run option that’s warm and welcoming.

Discover more Swiss ski inspiration with Jamie Wake Travel — from romantic getaways to luxury rail and ski combinations.

Verbier – lively, luxurious, and full of energy

erbier combines world-class skiing with a vibrant social scene. Popular with British travellers, it offers challenging terrain, fine dining, and legendary après-ski at places like Le Farinet.

Where to stay:

• W Verbier – Alpine chic meets cosmopolitan flair, with ski-in, ski-out access.
• Hotel Bristol – A central, budget-friendly option without compromising on comfort.

Austria: Tradition, warmth, and world-famous après-ski

Austrian resorts are known for their charm, excellent value, and unbeatable hospitality. The après-ski here is second to none — think brass bands, schnapps, and hearty food served with a smile.

St. Anton am Arlberg – where ski legends are made

St. Anton is one of Europe’s snowiest resorts and a favourite for serious skiers. It’s part of Austria’s largest linked ski area, with runs for every ability.

Where to stay:

• Raffl’s St. Antoner Hof – Luxury, tradition, and gourmet excellence in a boutique setting.
• Hotel Banyan – A modern and affordable base near the lifts.

Want the best of Austrian après-ski? Jamie Wake Travel can create the perfect mix of slopes and nightlife just for you.

Kitzbühel – charm and class in equal measure

Kitzbühel is one of the most beautiful ski towns in Europe. It’s famous for the Hahnenkamm race but also perfect for leisurely skiers and families. The pastel façades, horse-drawn carriages, and top-notch hotels make it a delight.

Where to stay:

• Hotel Schwarzer Adler – Elegant and central with a rooftop pool.
• Q! Hotel Maria Theresia – Modern comfort with Alpine flair.

Italy: Style, food, and sunshine

Italian resorts bring a relaxed elegance to Ski Holidays in the Alps, with excellent food, friendly service, and plenty of sunshine.

Cortina d’Ampezzo – the Queen of the Dolomites

Cortina offers dramatic scenery, designer boutiques, and some of the best mountain dining in Europe. It’s ideal for travellers who love a mix of skiing, style, and la dolce vita.

Where to stay:

• Cristallo, a Luxury Collection Resort & Spa – Glamour meets history in this five-star icon.
• Ambra Cortina Hotel – Chic and central with boutique charm.

Cervinia – sunshine and smooth slopes

Linked to Zermatt, Cervinia offers wide, forgiving runs and some of the highest skiing in Italy. It’s fantastic for intermediates and families, with spectacular views of the Matterhorn.

Where to stay:

• Hotel Hermitage Relais & Châteaux – A luxurious mountain retreat.
• Hotel Europa – Great value with ski-in access.

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Beyond the slopes: Winter magic in the Alps

Not every day has to be about skiing. The Alps are full of wonderful experiences off the slopes too:

• Alpine spas & wellness retreats – Relax in thermal baths in Leukerbad (Switzerland) or indulge in a couples’ spa at Courchevel’s Cheval Blanc.
• Snowshoeing & winter walks – Explore scenic trails in Kitzbühel or Zermatt.
• Scenic rail journeys – The Glacier Express and Bernina Express are among the world’s most beautiful train rides.
• Family fun – Ice skating in Innsbruck, sleigh rides in Megève, and Christmas markets across Tyrol and Trentino.
• Après-ski dining – Sample raclette, tartiflette, schnitzel, and homemade pasta in mountain lodges and Michelin-starred restaurants alike.

Après-Ski & Mountain Dining Highlights

Après-ski in the Alps is more than just a drink — it’s a tradition. In France, unwind with vin chaud in Méribel or live music at Folie Douce. In Austria, dance on tables at MooserWirt in St. Anton. Switzerland brings sophistication with chic bars in Verbier, while Italy offers long, sunny lunches on mountain terraces.

The dining scene is a highlight too. Sample tartiflette and raclette in Savoie, fondue in Switzerland, schnitzel and strudel in Austria, and fresh tagliatelle al tartufo in the Dolomites. Each resort boasts both rustic refuges and Michelin-starred experiences — and Jamie Wake Travel can reserve the best tables before you arrive.

Family Ski Holidays in the Alps

The Alps are a playground for all ages. Resorts like La Plagne, Lech, and Cervinia offer safe nursery slopes, childcare clubs, and gentle family runs. Many hotels provide family suites, kids’ menus, and activity programmes.

Non-skiers can enjoy tobogganing, snow tubing, ice skating, and horse-drawn sleigh rides. Jamie Wake Travel works with family-focused operators who understand what parents really need — stress-free fun from doorstep to slope.

Budgeting for Your Ski Holiday

A ski holiday doesn’t have to break the bank. Costs vary depending on resort, dates, and accommodation type. Expect to spend:

• £700–£1,200pp for a week in mid-range resorts (including flights & transfers)
• £1,500+ for luxury stays in Courchevel or Zermatt
• £500–£800pp for budget-friendly options like Les Deux Alpes or Livigno

Save money by booking early, travelling outside school holidays, and considering half-board or catered chalets. Jamie Wake Travel’s team constantly monitors special offers and lift pass promotions to give you the best value.

Getting Around the Alps

The Alps are well connected, and travelling between resorts can be part of the adventure. Many travellers fly into Geneva or Zurich and continue by scenic mountain railway or shared transfer shuttle.

Environmentally conscious? The Eurostar Snow Train from London to the French Alps is a brilliant low-carbon option. Within resorts, free shuttle buses and electric taxis make it easy to get around — even car-free destinations like Zermatt are accessible via cog railway.



Jamie Wake Travel can arrange private transfers, rail passes, or multi-resort ski safaris so you can see more of the Alps in one trip.

Jamie Says:

“The Alps truly have something for everyone — from first-time skiers to seasoned pros. What I love most is the balance of excitement and serenity. Whether you’re chasing powder in St Anton or sipping hot chocolate in Zermatt, every moment feels unforgettable. Let us craft your perfect winter escape — tailored to you.”

Responsible & Sustainable Skiing

The beauty of the Alps depends on protecting it. Choose eco-conscious hotels, recycle where possible, and use public transport or electric transfers. Some resorts, like Laax and Arosa in Switzerland, run entirely on renewable energy.

Renting equipment and avoiding single-use plastics also make a difference. Jamie Wake Travel supports suppliers who share our sustainability values — helping preserve these mountains for generations to come.

Find out more about greener getaways in our Top Eco-Friendly Destinations for 2025.

Booking with confidence

When you book with Jamie Wake Travel, your holiday is ATOL-protected and covered by Supplier Failure Insurance, giving you complete peace of mind. We work only with trusted partners and reputable suppliers, ensuring that your holiday — from lift passes to transfers — runs smoothly from start to finish.

To understand exactly how your holiday is safeguarded, read our guide on What Our New ATOL Licence Means for You.

For independent safety tips, resort updates, and expert travel advice, we recommend visiting the Ski Club of Great Britain, a trusted source for all things Alpine.

Travel Insurance and Safety on the Slopes

No matter how experienced you are, travel insurance is essential for Ski Holidays in the Alps. Standard policies rarely cover winter sports, so make sure your cover includes off-piste skiing, medical evacuation, and equipment protection.

Helmets are mandatory for children in many Alpine countries and recommended for everyone. Always check local rules before travelling.

Jamie Wake Travel can advise on reputable insurers and help you find policies designed specifically for ski holidays — giving you peace of mind from lift to lodge.

For full guidance on choosing cover, see Why Travel Insurance Is Essential for Your Trip.

Lift Passes, Lessons, and Local Tips

Many resorts offer electronic lift passes that can be reloaded online — saving precious time on your first morning. If you’re skiing across connected areas (like Les Trois Vallées or the Dolomiti Superski), choose a regional pass to explore more slopes.

Ski schools in the Alps are world-class, with English-speaking instructors and small class sizes. Pre-booking lessons is essential during busy weeks. For children, look for certified ESF, Snowbizz, or Oxygène instructors.

Jamie Wake Travel can prearrange lessons, hire equipment, and recommend trusted guides who know the secret runs and best lunch spots.

How to Book Your Ski Holidays in the Alps

Booking early is key — flights, chalets, and ski schools fill up months in advance. Jamie Wake Travel makes the process seamless:

1. Tell us your preferences — travel dates, budget, and style (luxury, family, or adventure).
2. We curate options from our network of trusted suppliers and ATOL-protected partners.
3. You approve your itinerary, and we handle every detail — from flights to lift passes.

Discover how our team tailors each holiday in The Jamie Wake Travel Experience.

You can call 01495 400005 or use our online enquiry form to begin planning. We’ll make sure your ski holiday is as unique as you are.

Learn why payment links offer more protection when booking by phone and how they keep your funds secure.

Late-Season and Spring Skiing in the Alps

The fun doesn’t end when March arrives. In fact, late-season Ski Holidays in the Alps are often the most rewarding. You’ll enjoy longer daylight hours, quieter pistes, and sunny terraces.

Resorts like Val Thorens, Tignes, Zermatt, and Cervinia stay open into late April or early May thanks to their altitude. It’s also the perfect time for spring ski festivals, such as Snowbombing in Mayrhofen or the Zermatt Unplugged music festival.

Jamie Wake Travel can recommend the best resorts for guaranteed snow and lively end-of-season atmosphere.

If winter landscapes inspire you, explore our guide to Where to Travel to See the Northern Lights.

Capturing the Magic – Photography & Memories

Whether it’s a snowy sunrise over Mont Blanc or laughter at après-ski, Alpine memories deserve to be captured.

Bring a compact waterproof camera or use your smartphone with a glove-friendly mount. For truly stunning shots, consider a guided photo tour or drone experience (where permitted).

Jamie Wake Travel loves hearing about your adventures — share your favourite moments on social media and tag us so we can feature your Alpine story!

Extending Your Trip – Multi-Destination Ski Itineraries

For travellers who love variety, multi-resort adventures are a dream. You might combine Chamonix and Zermatt for a France–Switzerland ski tour, or blend Innsbruck’s cultural charm with St Anton’s legendary slopes.

Rail and road links across the Alps make it easy to add a spa stay in Bad Gastein or a foodie detour to Turin after skiing in the Dolomites.

Jamie Wake Travel specialises in designing bespoke multi-destination ski itineraries — perfect for travellers seeking more than one peak this season.

Looking to add extra adrenaline to your Alpine itinerary? Check out our Top 10 Adventure Activities for Thrill Seekers.

Why book your Ski Holidays in the Alps with Jamie Wake Travel

Choosing where to ski is one thing. Making it seamless is another. That’s where we come in. With years of experience, insider knowledge, and personal relationships with resorts and hotels, Jamie Wake Travel designs bespoke ski holidays “as unique as you are.”

Whether you want luxury in Courchevel, a family week in Cervinia, or a scenic rail-ski adventure across Switzerland, we’ll make it effortless.

Call 01495 400005 or use our online enquiry form to start planning your next unforgettable adventure.

Frequently Asked Questions: Ski Holidays in the Alps